Studio Mooch is the creative mind hard at work at 2nd Door Evolutions, in Malvern PA. We specialize in all things digital graphics. Custom website design for small business, personal pages, and organizations; professional photo retouching; all forms of marketing; and any creative project you have in mind! Please enjoy this page showcasing the last few years of some of our more creative projects.
A new website for the Housing Authority of the County of Chester in West Chester, replacing a 10-year old design we previously did. Project includes custom logo design and extensive photograph of developments by Alicia's Art, LLC. HACC was looking for a way to showcase their properties with beautiful photography and an easy-to-read layout; and highlight recent news and events. This project is a long-term ongoing with lots of back and forth communication with client.
A new small website for a wellness center in Exton, Restorative Health Center (RHC). Dr. Elizabeth Carter specialized in womens health and chiropractic care. We designed a simple logo to be used on their new website, business cards, and marketing material. As for the website, they had none existing, and wanted to start with something simple and modern, with some staff and building photography (done by Alicia's Art, LLC). We created a place for their news/events and seasonal workshops.
This is an ongoing project for my other business - an IT company in Malvern PA, 2DE. Over the years we've done many designs, but the most recent is a simple, one-page site. We completely rebranded the company a few years ago, and with that came a new logo, new website, and completely new marketing material. Our new clients come 99% by referral, so the goal of the new website was more of a business-card information site, rather than an SEO heavy marketing site. We wanted all information quickly available at a glance.
This photo opportunity kind of came up out of nowhere. We were having friends over and we were in the Christmas spririt so we quickly moved deocrations around to make a scene and whipped out some old costumes. This beautiful shot stars Alicia, Alyssa, myself, Dave, Kris Matt, Reed, Stephen and Baby Aiden! Photography, as usual, by Alicia's Art, LLC. Hover your mouse on and off of the photo to compare the before/after pictures. The lines in the before-shot indicate the different images used to compose the final image (we took about 200 shots and picked the best pose for each person!).
West Goshen Cleaning Services is a local, small business focused on providing a wide range of cleaning services to both residential and industrial clients. WGCS was rebranding their image, and needed a fresh logo, with a new website and business cards to match. They wanted the website to act as a larger business card, as their primary form of marketing would be hanging out their material at expos and meetings. This was a simplistic website with a quick turn around time!
Domers Construction is a long standing client, and we've done several redesigns of their website over the years to stay current. The most recent was to meet their new goal of simplicity: they wanted to move from a bulky website with tons of sub-pages, to a simple, single page scrolling layout. Their new focus was on displaying their portfolio, with beautiful photography by Alicia's Art, LLC. We gave them a modern layout with a beautiful, responsive gallery. This ongoing project continues to include photography, email blasts, and marketing/tradeshow material.
This project was a redesign of a very outdated website for a large apartment company in Virginia, Carydale Enterprises. They wanted to showcase their units, so extensive indoor/outdoor architectural photography was done by Studio Mooch and Alicia's Art, LLC (with lots of retouching due to it storming on both of our shooting days!). Our focus was beautiful apartment pages with tons of great photos displayed with a modern gallery, easy-to-read information and redesigned floorplans.
This was something that happened last minute, without much planning. We wanted to do something in the spirit of Halloween that was reminiscent of Tim Burton's A Nightmare Before Christmas. (This wasn't in any way for work - just a hobby!) Alicia was our beautiful model, and we quickly setup a sketchy photo studio in her kitchen and found a semi-acceptable outfit. We weren't quite sure how the finished product would turn out, but we're super happy with it! Hover on and off to see the before and after comparison!
Our annual Halloween fantasy photoshoot with a theme of "Witches and Warlocks". Hover over any photo to compare it to the original shot, and check out the entire album to see larger versions and all the before and afters. Special thanks to all the participants: Alicia, Alyssa, Dave, Matt, and Stephen; and to Alicia's Art, LLC for the photography, and Cassie Sterling for the stunning hair and makeup. Scroll down to see previous years' themes and check back next year for a new shoot!
A shiny new look for one of my oldest clients: Ridgewood Apartments in West Chester, PA. Their beautiful new website features a very modern layout that is completely responsive and mobile friendly. Included in this new-look project was updating their online presence all over the web with current photos, information and links back to their website. A matching social media presence is forthcoming in 2016. All new photography of the exterior and spacious apartments by Alicia's Art, LLC.
A few items from a quick turn-around time marketing project for Domer's Construction. They had a booth at a triathlon and were looked for some printed material to beef up the stand. I did a redesign of their old pamphlet with new wording, new photos and an updated look along with a postcard marketed toward the competing athletes. We also picked out a few of the best portfolio items and had them printed in a large format with a solid foamcore backing so they were free standing on the desk.
Chester Education Foundation (CEF) is a not-for-profit organization that supports education and community in the Chester, PA area. We've designed many versions of their website over the years. Our most recent one had the goal of being "colorful and inviting". We added a few extra items such as a custom translation into several languages with a simple toggle between. Our ongoing projects include marketing material, maintenance of a database/admin interface, and their annual summar programs calendar. (Website no longer active.)
Alicia's Art has been my go-to source for professional photography for many years. I've managed her website for over five years and it was time for a new look. I designed a dual-column layout to showcase the two-face of her business: architectural and portrait photography. Each page showcases many beautiful example photos in consistent, but unique layouts so as to best display the specific information. Along with website design, we designed several gift certificate templates for the business.
A small collection of some of the best photography shots from 2015. I work exclusively with Alicia's Art to photograph all of my clients' needs for marketing material, web design and social media; but I keep some of my own shots on this portfolio to display my eye for composition and editing. The winter waterfall shots were taken at Niagara Falls, NY in February, just after the falls were frozen. The mountains is the view on top of Cascade in the Adirondacks, and the small island is on Lake George - both in NY and both taken in early summer.
Across the month of December, we did a series of Facebook posts highlighting the wide variety of personalize-able holiday merchandise LimeLight Recognition has for sale. This project consistent of a ton of staged photography, photo retouching and graphic design for the unique banners and adds. Many of the engraving examples were put on in post-production. We created several Facebook galleries of merchandise categories. While we were in there, we also updated their Facebook presence with a crisp logo and a new cover photo of the business.
We did all the marketing for Amy & Reed's fall wedding. Items include a printed engagement magnet (photo by Alicia's Art), the menu, program, and signs for the ceremony and reception, and a follow-up thank you card with photography from their wedding. The design was 100% custom to the theme of the event, and we came up with the program cover concept to tell the story of their relationship in a series of icons, from how they met, through their most memorable events, to finally the proposal (guests had a fun time trying to recognize all the events!)
Lisa was looking for a very simple website that showed off her photos in an elegant, straightforward fashion, with info and a contact method right there - an online business card portfolio. We desiged a wolf-themed logo, to match her primary subjects, and designed a beautiful dark theme to match. A customized gallery template displays her photos in a viewer-friendly way. We encourage you to take a look at her work - many of her photos are shot at the local Wolf Santuary in Lilitz, PA. (Website no longer active.)
A small collection of some of the best photography shots from 2014. I work exclusively with Alicia's Art to photograph all of my clients' needs for marketing material, web design and social media; but I keep some of my own shots on this portfolio to display my eye for composition and editing. The tropical photos were taken in St. Lucia in the Caribbean. The desert mountain is Mt. Whitney in California. The waterfall shots were taken in Finger Lakes Region, NY - Ithaca Falls and Watkins Glen Gorge.
These are past and present designs for my online gaming group Valence Guild. Over the years, the look has evolved to keep in theme with the most current release of the game. So far we've done five different iterations of the site, all with a completely new look. Online forums and communities have always been part of the project, and recently we've expanded into a social media presence. I cannot take credit for most of the amazing background art in these projects - the props for those belong to the super-talented Blizzard and fan art artists! (Website no longer active.)
Our annual Halloween Fantasy Photoshoot! We merged quite a few themes this year to incorporate several participants' ideas: Victorian, vampires, and the seven deadly sins. We went for more of a soft, old-fashioned, semi-gothic portrait look. Photography and lighting, as always, by Alicia's Art, LLC. Creative direction and retouching by Studio Mooch. Special thanks to our models for being so excited and going all-out with costumes: Alicia, Alyssa, Dave, Etienne, Hilary, Megan, and Stephen. Check out the whole album to see tons more awesome pictures, and check back next year for a completely new shoot!
One of my favorite projects! Who doesn't love gelato? This was a website design project for Jenny & Franks Artisan Gelato - we wanted to really show off their Italian background and highlight their weekly flavors right on the Home page. We setup a virtual store and website form for ordering gelato pints and custom cakes online. Tons of custom art was (and continues to be!) created such as flavor planks, gelato cartons, banner adds and custom icons. I work closely with Jenny & Franks weekly to do page updates to keep everything fresh and informative. (Website no longer active.)
Custom website design with beautiful photography by Alicia's Art, LLC. This project was for a small, local brewery in Phoenixville. They specialize in apple cyser and other unique alcoholic beverages. We designed a rustic website with a strong focus on the agave plant with a hexagonal. Custom photos of their charming brewery completed the look perfectly. We re-designed and re-colored their logo and also designed the label for their cyser using an illustrated 'easy eve' model they had designed by a local artist. As of 2016, this website is no longer in use at the original URL. (Website no longer active.)
The first of our Halloween photoshoots. We had little expectations going into this - just some cheap costumes and a really beautiful setting (Ridley Creek State Park). We planned to go on a Sunday, expecting it to be slow, but ~just our luck~ it was the 40th anniversary so it was PACKED! Everyone took it in stride, and we were asked for lots of pictures. We were all super happy with how this photoshoot turned out, so we turned it into an annual Halloween tradition. View the entire album here.
Fayette Street Grill is an award-winning BYOB in Conshohocken. They were looking for a redesign on a very out-dated website. We visited their wonderful restaurant to take some food and atmosphere photos to update the selected they had available. We have their business hours and holidays update automatically throughout the year, so their website is always current and accurate. We've also done custom holiday banners, gift certificate sales announcements, and special menus for the website. (PS - the food is amazing! Go!)
A brand new website for a long-standing client of mine. They design electronic targeting systems for entertainment, training, and military use. We designed their entire marketing package, from the custom website to the printed material. We also designed the interface for their interactive, online leaderboard - a scoreboard that updates in real-time so people can compete with their targets around the world. ShootMyAsh did a lot of media work and press releases and the website was updated almost daily to reflect that effort. (Website no longer active.)
Since you've made it to the bottom of my portfolio, I decided to take this opportunity to share a hobby I enjoy, but don't do for a living. Here are some samples of the creative desserts I've done over the years. This is normally the sort of gallery one might like to be able to view larger photos of, but the majority were taken with my phone and the quality is awful - except for the few amazing shots by Alicia's Arts, LLC. So below, please enjoy a few shots of my cupcakes, cakes, trifles and table setups!